OUR STORY

From Sister Duos to Style Maalkins —

💕 The Nezaami Story 💕

In the colorful gallis of India, where traditions are woven into every thread and stories float in the aroma of fresh chai, two sisters dared to dream differently. Born into a family where fashion was admired but rarely pursued as a profession, two sisters decided to change the narrative.

One, had a natural flair for fabrics, textures, and the pulse of local markets. She knew where to find the softest mulmul, the richest banarasi weaves, and how to bargain with a seasoned karigar with just a look. The scent of freshly dyed fabrics, the chaos of wholesale bazaars, and the hum of sewing machines were her playground.

On the other hand one , was the digital whiz. Quiet, sharp, and endlessly curious — she believed that if the world could run on screens, so could their dream. She knew coding, website building, social media hacks, and how to turn an idea into an online brand. Where one saw colors and cuts, other saw pixels and platforms.

One evening, the idea was born.
"Tu kapdon ki expert, main online wali… kyun na milke kuch apna karein?"

And just like that, Nezaami came to life — a brand where nazakat (elegance) met nayi soch (new thinking). Pehnaawa aisa ke zamana dekhe.

Starting with writing down things in a dairy siting down in a room with a laptop  and endless belief, they built their brand from scratch. One handpicked fabrics from local artisans, designed collections that blended Indian heritage with modern cuts, while other one built their website, handled photography, managed online orders, and created buzz on social media.They learned as they went — from handling difficult vendors to late-night debugging of their online store. Every kurti, every dupatta, every accessory carried their combined energy.

Today, Nezaami stands as a proudly homegrown brand — run by two Style Maalkins, where tradition dances with technology, and where every woman can find a piece of herself.